Traditional TV Networks vs OTT Services: The Shift of Competition and the Future of New Content, within the Context of Global Content Consumption and Ongoing Competition

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks an

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